Relationships to Bridging and Bonding Social Capital
KAIST
Students’ Experiences with a Social Network Site
Social
Computing class project
March
– May 2012
topic
KAIST
Members’ Experiences With Social Network Sites: Relationships to Bridging and
Bonding Social Capital
tEAM
in
Collaboration with Jewon Lee and Atya Zeb
OVERVIEW
We
categorized social capital gained through the use of SNS into two types—Bridging
Social Capital and Bonding Social Capital—based on Putnam’s social capital
theory(2000) and its online application.
We hypothesize that
H1)
The greater the Self-esteem, the greater the perceived
a) bonding social capital and b) bridging social capital.
H2)
The positive experiences in social network sites will report more
a) bonding social capital and b) bridging social capital.
H3)
Bonding social capital is positively related to bridging social capital.
We collected the data
from
a web-based survey on SNS Usage and Reflected Sentiments’ on Facebook.
Time
period: 4/23 ~ 5/6 (2 weeks)
Participation
criteria: KAIST members using Facebook
Stat:
n=237 responses
WE ANALYZE in use of R
Regression Analysis
Bridging = α + ß GENDER + ßMARITAL.STATUS +ßAGE + ßNATIONALITY + ßOCCUPATION + ßSelf_Esteem + ßFacebook + ßTwitter + ßValence + ßTime on site + x’A + ε
Bonding = α + ß GENDER + ßMARITAL.STATUS +ßAGE + ßNATIONALITY + ßOCCUPATION + ßSelf_Esteem + ßFacebook + ßTwitter + ßValence + ßTime on site + x’A + ε
x’A
= a vector of control variables
Time on site was dummy-coded.
Time
on site =TOSA_2 + TOSA_3 + TOSA_4 + TOSA_5 + TOSB_2 + TOSB_3 + TOSB_4 + TOSB_5
Correlation Analysis
Results
We conclude the H1 is supported :
Ellison
and colleagues 2007 : Students with lower self-esteem have more bridging social
capital than students who have higher self-esteem.
Our
result : When Self-esteem increases by 1, bonding social capital increases 0.13
and bridging social capital increases 0.09.
H2 is partially supported:
Ellison
and colleagues 2007 :
The
strongest relationship, was between Facebook use and bridging social capital.
Our
result : When Valence increases by 1, bonding social capital increases 0.82
but bridging social capital’s change is
insignificant.
H3 is supported:
Our
result : There is a weak correlation between bonding and bridging social
capitals.
Conclusion
KAIST
members with higher self-esteem levels have more bonding and bridging social
capitals.
More
positive experience results in more bonding social capital.
KAIST
members who logs in Facebook once a day have lower bridging social capital than
who logs in less than once a day.
Korean
members have more bonding social capital than foreign members in KAIST.Dating
members have more bonding social capital than single members in KAIST.
Older
members have higher bridging social capital than younger members in KAIST.
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